© (c) 2007 WHV
VERONICA MARS Season 3 DVD
Television:
THE CW REVEALS WHY 'VERONICA MARS' DIDN'T COME BACK FOR SEASON FOUR
Of course the answer is obvious -- the audience just wasn't there
By CARL CORTEZ, Contributing Editor
Published 7/20/2007
LOCATION: The CW
THE SKINNY: So what happened with VERONICA MARS and why could the CW come to terms with bringing it back.
Today at the CW’s TCA summer press tour, the reality finally came to light.
“I can honestly sit here and say I can not look back and have any regrets [about canceling it],” says CW Entertainment President Dawn Ostroff. “I feel that we gave VERONICA MARS every chance and as many of you here know, there was no stronger champion of that show than me. We gave it a better time slot to follow up every single year that it was on the air. And eventually, we just had to say how much longer do we go on without the show really catching on? So the taking of the show off the air for a while was not the demise of the show. We really tried every single year to figure out how we can bring more viewers in. We just weren’t able to crack it.”
Reader Comments
Cass from Sydney sez....
how can we bring v mars back?? there were so many clues left behind in season 3, isnt it at least finished season 4?? like at last scene the way veronica looked at logan, they r meant to be together, and weevil lied to v that he didnt find that card machine, and the poll, would keith mars win or not?? gosh, it just left so many clues in season 3 to bring season 4~~ man, c'mon
1/11/2010 9:15:47 PM
Candise from Michigan sez....
Bring back Veronica! Even if it's just a movie! Bring it back to dvd! We just want her back!!!!
12/29/2009 3:03:04 AM
Kayleigh from England sez....
I can only watch Veronica Mars on E4! Bring it back. Logan and Veronica belong together! Piz should just go away! Make the movie please. I can't watch the new season and that makes me cry :( Please please please bring it back! I love it too much!
11/18/2009 1:50:27 PM
veronica from australia sez....
Bring out season 4 as it looks good from the extras disc on season 3
10/27/2009 3:30:01 AM
sam from adelaide, australia sez....
I don't get how they decide to can something so good. I mean wasn't it making enough money to survive? Isn't it just about being in the black, paying the bills. A quality show like that has more artistic integrity in its bloody credits than some of the crap that goes on year after year after year has in its entirety. I think it was unpopular in some quarters because it was faintly subversive in the sorts of questions it churned up. Grow up people
9/22/2009 4:38:32 AM
Brooke from KY sez....
MAKE THE MOVIE!!!!! They should still be in college and Veronica and Logan should STAY together, theres too much history and too many of him saving her and protecting her for them to not end up together. He was right, their love story is EPIC!!!!
7/16/2009 6:07:05 PM
Gabz from Ohio sez....
If a movie isn't made i DEFINITELY think a movie should be made, the ending to season three left so many loose ends, it wasn't fair to us fans, or even to the show for that matter. Veronica and Logan NEED to settle their differences and get to together, for GOOD. Everyone knows they should be together and any other way is completely ridiculous. The movie should cover that and end with a bright future for them [[together]]. Mac and Wallace should be in it too! The season four pitch would've lost fans, please don't go in that direction!!!! but PLEASE make the movie!!!! Give it the ending it deserves!!!
7/16/2009 6:04:43 PM
Christine from South Africa sez....
Everyone in SA loves Veronica Mars! BRING IT BACK!!!!!!
5/20/2008 2:43:50 AM
Tammy from Canada sez....
I wish that if you were going to cancel the show you would have at least ended something for us die-hard fans out there. I can only hope that somewhere down the line you were going to fix the problems between Veronica and Logan. Please, if there is another network that could get the actors back. I miss that show. It was one of my favorites. I now watch the dvds two or three times a year. That is all we have left of our favorite characters in tv history. I do watch Kristen Bell on Heroes and Jason Dohring on Moonlight but really...it will never be the same as Veronica Mars and Logan Echolls.
12/16/2007 4:47:12 PM
Kelle from WA sez....
This is a retarded reason to cancel veronica mars. If you weren't getting enough viewers... which I HIGHTLY doubt was the real reason.... then YOU should have advertised the shower better. I never once watched VM on TV because it was easier for me to just buy the seasons when they came out... but now I’m glad I didn't because that way I wasn't supporting the CW. all of you at the CW can go to hell for taken away veronica mars. That show was unbelievable and the most unique show i have ever seen. How many shows out there can you truly say have that much humor, character, style, and class as Veronica Mars had. If you couldn't see that your beyond retarded... your brain dead. Veronica Mars was the best show to ever hit the CW and you guys were LUCKY to have it and this is what you do... shut it down. I vote that Veronica Mars goes to a BETTER station like ABC or FOX or something. CW sucks and just lost a lot of views because of their bonehead moves. First canceling charmed and Gilmore Girls.... which I do admit however had kind of run their course and were getting old. BUT Veronica Mars still had sooooooooo much potential to be a GREAT HIT. Who doesn't love a crime fighting teenage sassy girl? With characters like Logan and Weeble and the whole lot of them who just made you laugh out loud.
PLEASE PUT VERONICA MARS BACK ON THE AIR... ANYYYYY CHANNEL IS BETTER THAN NOTHING. YOU’RE NOT GOIN TO SHAKE THESE FANS. VERONICA MARS WAS LOVED AND IT’S YOUR FAULT THERE WASN'T MORE ADVERTISING GOIN ON..... BECAUSE VM HAD FANS WHO LOVED THE SHOW AND THE CHARACTERS. YOU GUYS ARE COMPLETE IDIOTS.
11/25/2007 12:40:57 PM
sara from italy sez....
i like very much veronica mars.... and i'm very happy now because the new serius started. sorry 4 the english... but i'm italian.... is neptun an american city really , isn't? please, write me soon..... sara
11/14/2007 4:57:35 AM
Keith Grant from United Kingdom sez....
Here in the UK Veronica Mars is on a satellite/cable channel called ‘Trouble’ targeted at the youth market at 9.00pm or (10pm if watching +1). I first started watching the show here a couple of years back when I came across it by accident on another satellite channel in the UK called ‘Living’. As with the USA there was little or no advertising/marketing of the show.
As with most of the people that watch Veronica Mars they are hooked straight away. I have introduced most of my friends to the series and they all watch it and cannot believe it has been scrapped. Here in the UK we will be watching the last episode of series 3 tonight.
The reality for any TV show is that viewer numbers decide its fate. Yet at the same time the producers and broadcasters can have a major say in whether a show is successful or not depending on the marketing that backs the show.
Considering the crap that is still being produced in the USA and I have to say the UK I find it hard to believe how Veronica Mars has been allowed to be cancelled. I and many of my friends put Veronica Mars at the same entertainment and must see level as Friends (rest in peace), The Office (UK version), The Royle Family, Heroes, to name a few.
I would suggest to CW Entertainment President’s Dawn Ostroff that CW markets the series at any of the main terrestrial changes here in the UK and dump the satellite small players. The potential for Veronica Mars here is far greater than in the USA. Its potential viewing figures in the UK alone would make it a viable product
9/11/2007 9:08:44 AM
Naddie from Canada sez....
I live in Canada and before this summer, I had never heard of Veronica Mars! I found it by luck! I was hooked from the firt episode I watched. I couldn't wait until the next episode. I think it's too bad the show was cancelled. For once there was an intelligent show for teenagers and young adults! I think another network (a smart one) should buy the show and start showing it from the start to attracts new viewers! Oh, and more advertising woudn't hurt!!
9/10/2007 11:27:31 AM
Kat from Philippines sez....
Just like Everwood... THESE BASTARDS MADE THE SAME MISTAKE TWICE!
9/10/2007 2:27:25 AM
Thalia from St. Louis sez....
I agree with the complaints of other viewers who say that VM was not advertised enough. I think the only thing I had ever heard about the show until this year was seeing it listed in the TV Guide... but my friend owns the show on DVD and now I'm hooked (and very sad that I only have three seasons to look forward to).
9/7/2007 10:17:29 PM
Roland from Ireland sez....
Luckily I can watch it on cable at a good timeslot here. I am really pissed off about cancellation season three is the best yet. Another Angel. cancelled without finishing
8/18/2007 4:35:37 AM
David from from Dothan,Al. sez....
I THINK YOU SHOULD HAVE NOT PUT IT UP AGAINST THE AMERICAN IDOL ALSO YOU NEVER EVER PROMOTED THE SHOW ON CBS OR ANY OTHER MAJOR NETWORK!!!!!!!!!!!!!YOU HAVE NOW LOST A VIEWER OF THE CW NETWORK FOREVER!!!!
8/5/2007 7:21:28 PM
gina from boston sez....
Dawn Ostroff.. you are an idiot.
8/5/2007 12:00:41 AM
nicole from PA sez....
ok honestly drawing attention for VM was horrible! you only broadcasted it on the CW. most of my friends dont usually watch the cw but when i show my VM dvds when they are over they fall in love and now they can't get into it b/c it got cancelled. i never saw it advertised on any other channel EVER! VERONICA MARS WAS MY FAVORITE SHOW! now that its cancelled idk what to do. i watched EVERY single episode and couldnt wait for it to come on the next week. My mom always tells me i watch mindless dribble, but VM is a great show that actually uses smarts and it draws in the attention of its viewer! i dont know how you could cancel such a great show!
8/2/2007 9:49:53 PM
Davion from Los Angeles, Ca sez....
How can you say you gave Veronica Mars so many chances. You only advertised it on The Cw from what I saw. The cw has only 3 million viewers so how many new fans can you attract? Plus you had Veronica Mars up against the number one show in America AMERICAN IDOL. Too many people were watching that so Veronica Mars took a backseat to the action. Plus you ignored all the fan support to bring it back for another season. As a result of VM cancelling a petition has been made about boycotting the cw. www.petitiononline.com/cwislame/petition.html
8/1/2007 11:49:00 PM
Linda from Mesa, AZ sez....
How can you say that you gave Veronica Mars a chance to get better ratings?! It barely got half a season this past year! Sure, it was a great show for teens and college students but it was also for the 40+'ers to know that there is hope for our children who are coming of age to continue their education. I was thrilled when the WB and UPN combined and they kept Veronica Mars. Veronica Mars wasn't the usual teen show, VM used intelligence and mystery for the audience. It was a stimulating show. Veronica Mars was one of my favorite shows and I really don't like any of the other CW shows to continue watching CW. It does seem like the channel for the bimbos and himbos with no intelligence included. Maybe you should change "CW" to "SIN".
8/1/2007 1:48:30 PM
Steve M from Longview TX sez....
This is yet another example of poor marketing of a good product. Where do the networks and studios get these executives? Had the marketing department targeted ads and the time slot to the proper audience, ratings would have been much much better.
7/31/2007 4:30:32 AM
Jodeen from Illinois sez....
My favorite, was just getting my friends and family to tune into the CW and it's great shows. Thank goodness that got rid of those girls (Aerie???) who would comment on the show, that was just stupid and prolly lost a big chunch of your audience when you tried that. Veronica Mars shouldn't have been paired with Gilmore Girls (don't get me wrong I like GG) but it really appeals to the Smallville and Supernatural crowd. The writing was excellent and the actors were the best. Great guest starts like Paul Rudd. Fanfrickingtastic! They better make a movie or somethimg
7/30/2007 10:27:37 PM
cw reeks from Neptune sez....
"no stronger champion" MY ASS!!!!!!!!!!!!! If you really cared about the show, you would've promoted it more instead of showing two five-second clips a week. Dawn and CW are full of shit
7/30/2007 10:22:12 PM
G from Ireland sez....
this is ridiculous. I love VM and you all think 8pm is bad timing? lol I have to stay up till 3am to watch it here!
7/29/2007 7:11:23 PM
Lisa from Keller,TX sez....
I, as well watched every episode and couldn't wait until the next. I am a mother of three so TV isn't on my list of things to do. But when a friend told me about VM I was in love with this show. Dawn you are a really dumb person with no brains. I have seen your up coming line up and well it smells as bad as an elephants butt. You should be Fired.
7/29/2007 5:43:43 PM
Kelly from Massachusetts sez....
It was one of my favorites! I'm upset that you're cancelling it!!!!!!!!!!! I'm gonna miss it!
7/29/2007 2:25:28 PM
Mike from NY sez....
I work in a promo department for a MAJOR network...and I can tell you that the CW only aired episodics for next week's episode after Veronica Mars.
The promotion of the show was so lackluster- no wonder they couldn't "crack it"
7/28/2007 6:57:18 AM
Jenny from California sez....
this is complete utter bull. veronica mars was up aganst american idol. how can you compete with that?! there have been about 3 different shows to choose from every tuesday night. house, american idol, etc. you can't expect viewers to watch veronica mars if american idol is on! i can't tell you how many people on the cwtv forums are upset. you should put back on veronica mars instead of replacing it with new, crappy shows like reaper, life is wild, and aliens in america. it looks BORING and it looks like one of the stupidest shows the cw has ever put on their network.
7/27/2007 9:24:44 PM
Kelly from Minnesota sez....
This is horribly disappointing. You guys got rid of Veronica Mars in exchange for some lame reality shows and you didn't get rid of that Pussycat Dolls show? Does anyone have an IQ over 100 at this place? Veronica Mars was a smart, engaging show, and now you've replaced with shows that are about girls having sex, and a guy who's parents sold his soul to the devil...are you kidding me?! You guys should be ashamed of yourselves, I mean honestly. It was the one good show on that station, and now you've maybe got one other good show, but besides that; you've got absolutely nothing. Good luck in the future, I have a feeling you've lost a lot of viewers because of this decision.
7/26/2007 9:37:51 PM
Dani from Tomball sez....
This was one of my favorite shows, you guys really shouldnt count on ratings so much, 2 or 3 days out of the week during prime time I have my VCR recording one channel, my Media Center recording another and I am watching a third, all because of the competition between stations which is ridiculous, why not spread the shows out so that people can watch what they like without having to choose between 3 or 4 great shows that are ALL on at 8pm
7/26/2007 3:48:28 PM
kristin from sutton sez....
this lady is fricking stupid. i would have watched the show more if i actually knew what time it was on. there was like noo advertizing for it.im so never watching the cw again
7/26/2007 3:16:48 PM
Caitlin from Raleigh, NC sez....
I was a watcher of Veronica Mars, but the time slot made it hard to watch that and House which I still love and people are still in love with Idol. Move it to a better spot where it has no competition. And you guys screwed up the gossip girl story.
7/26/2007 12:24:31 PM
brooker from OK sez....
Although my husband and I are not the typical viewers for Veronica Mars, we loved it. Even my mother watched it! We think you've made a huge mistake cancelling the show. The shows Gossip Girls and Reaper seem like they are probably too over the top for us. We won't be watching!
7/26/2007 12:14:47 PM
mikco from Detroit, MI sez....
Better time slots, my ass. First it was up against Idol and then House. Veronica @ 52K an episode/ House 284K per.
Not even in the same ballpark. Why didn't Dawn reverse it with Gilmore bitches(8:00 instead of 9:00) Gilmore would have flopped.
7/26/2007 11:52:38 AM
veronica from illinois sez....
the only reason why i watched CW is because of veronica mars, now all these stupid shows are coming ( farmers wants wife, wtf is that ?! ) this was is something i looked forward to, every episodes was so good! it makes me so mad knowing all these good shows are being cancelled and these stupid shows are coming on.
7/26/2007 9:42:25 AM
Deirdre from Ireland sez....
Will the person who is in charge of distribution please please release Veronica Mars dvds in Ireland. I love Veronica Mars and I know loads of other people would buy it on dvd. ps I want the actual dvds and not downloads of the programme.
7/24/2007 1:03:08 PM
Amber from South Dakota sez....
I also don't agree with how they went about ending VM!!! I DVR alot of my shows so I can watch it later in the evening so I am wondering if they really know how many people watched it. I am really diappointed and will really won't watch or DVR much on the CW except OTH and Supernaturals. The new show they have coming out are awful! I am sick of reality tv!!!!
7/24/2007 12:46:19 PM
Lauren from san francisco sez....
i LOVE veronica mars, and am extremely mad that you canceled it. i seriously think it was one of the best shows on tv. i stopped watching a lot of shows, but i always made a point to watch veronica mars. i am bummed that you replaced it with stupd reality tv shows. i thought the cw was better than that.
7/23/2007 7:44:59 PM
sadee from tx sez....
thats b.s. u got rid of a great educational show and put on so shows with sluts and whores for ex. gossip girl i mean what the hell a show about nothing how gay and reaper are u kidding me i swear on tree hill is the only good show left u ppl are supposed to be tv producers u dont know what the hell u r doing give me a break
7/23/2007 7:23:21 PM
Heather from Minneapolis sez....
What a bunch of lies!!
Sure it was the best you could do if you mean showing one or two promos a week. And a different timeslot every year my butt! It moved from Wednesday night at 8 to Tuesday night at 8. It wasn't even the lowest rated show on CW so whatever Dawn.
You don't have to be sorry for canceling it but don't lie you coward!
7/23/2007 4:23:29 AM
Lila from Texas sez....
I don't know what fans expected. It's sad the show is gone but the audience wasn't there. I don't know what else could have been done. VM was renewed over the higher rated Everwood for its third season. It already received preferential treatment and it still didn't catch on; I'm not sure where this feeling of being slighted comes from. VM was renewed in spite of being the lowest rated show on network television and fans think that's unfair? VM would have been gone on any other network after its first thirteen weeks. There's no good timeslot on network television. It's Rob Thomas' fault that the there was no proper series finale, not Dawn Ostroff's. As for her not announcing the cancellation outright in May, were people really under the impression that it would be saved? I wasn't. They simply didn't want to have reporters asking about VM when they were announcing their new fall schedule during upfronts in May.
7/22/2007 12:55:46 PM
tsehai from sez....
i agree with you jim! I bet veronica mars was doing better than farmer wants wife ever will!
7/21/2007 12:33:19 PM
Cherish from Charleston, Wv sez....
I loved Veronica Mars. I was a faithful viewer and it pissed me off how you just up and canceled it. It bull. the new shows you've got coming out are gonna flop BIG time. They haven't even come out yet and the look like they suck from just the previews. You cancel all your good shows to replace them with crappy ones? makes no sense to me.
7/21/2007 3:49:04 AM
Jim from SF sez....
Um, Tuesday nights vs American Idol is not exactly the best time slot?
7/20/2007 10:04:59 PM
Lindsey from North Carolina sez....
I agree with Thelma. I can understand why it was cancelled, but I don't like how they went about it. You don't give fans false hope, and then not even give a real announcement about it being cancelled... That's the main reason most of us are pissed off.. As for a better timeslot, it was still going up against American Idol.. How does that help?
7/20/2007 9:56:51 PM
Thelma from NC sez....
My problem was never with Veronica Mars being cancelled. I understand the networks reasoning. Although I think they could have done better promotions. My problem was with how it was cancelled. Instead of just coming out and saying that Veronica Mars will end this year, they dragged it out. I felt as if they gave the fans a bit of false hope.
7/20/2007 8:56:19 PM
chancellor Thornton from Georgia USA sez....
Well i think this is full of cape I'm appeal of this cancellations i think you made the biggest mistake of your life. Veronica Mars a great show for teens and collage student's you took away there hope and faith of seeing this show Please CW don't start crying your network not all that big in the first like UPN. Hardly town in Veronica Mars should be on CBS or Fox you need to seal the right over to them. Cause i tell you right now CW your going to have so long hard Years darning your work with Veronica Mars fans there not going to give up until they get what they want "I Can Show Ya Better Then I Can Tell Ya"
7/20/2007 8:00:24 PM
Chris from Allentown, PA sez....
RE: Dawn Ostroff's reason for cancelling "Veronica Mars"--how about a look forward, then, Dawn? Any plans to get a tele-movie pushed through to wrap the series up in a satisfying way?
7/20/2007 7:31:52 PM
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